Congratulations. You are still in the running towards becoming Digital Marketing Guru*

E-consultancy veebis hakkasin kasutusjuhendist lugema. Ja millegipärast meenutas sissejuhatus The Beginner's Guides are the first step toward becoming a digital marketing guru in various online marketing disciplines üht seriaali.
* Ma tegelikult ei vaata seda reality´t , aga mis ma ikka vabandan. Seda lauset ikka teatakse.

Niisiis, mis see beginner´s guide siis rohelistele e-turunduse rüblikutele õpetab...
Nagu seal tabavalt märgitakse, siis see ongi teadus sellest, kuidas online´is oma toodet müüa. Või osta, kui sa juhtumisi ostleja rollis oled. Ja kõik see on ilmatu suur biznez.

E-turundust armastavad ostjad ja edasimüüjad. Sobib vabalt ka nišiturundajatele. Illustreerimiseks ja mõtlemisaineks on tohutud numbrid - kui palju internetiavarustesse raha jäetakse jne. Päris karm. Ja see kasvab ja kasvab ... Aga samas on müüjad õnnelikumad ja ostjad. Kindlasti ka nende lapsed ja koduloomad.

Mõned näited olid ka toodud, kellel väga hästi läheb. Ma ise suurem asi internetist ostja ei ole. Okei, korra tellisin oma krediitkaardiga sõbrannale muusikat, aga lennupiletid vist enam ei loe. Ühesõnaga need nimed ei olnud mulle tuttavad ja siis guugeldasin. Tulemused tulid põnevad, jagan neid, juhuks, kui keegi on netiostlemises sama roheline kui ma ise:


Examples - Getting It Right

Tesco plc is a British-based international grocery and general merchandising retail chain. It has the largest British retailer by both global sales and domestic market share with profits exceeding £2 billion. In 2008, Tesco became the world's fourth largest retailer, the first movement among the top five since 2003.^[2] Originally specialising in food and drink, it has diversified into areas such as clothing, consumer electronics, consumer financial services, retailing and renting DVDs,^[3] CDs, music downloads, Internet service, consumer telecoms, consumer health insurance, consumer dental plans and software (allikas).

The John Lewis Partnership is a major United Kingdom retailer which operates John Lewis department stores, Waitrose supermarkets and the direct services company Greenbee. Unusually, it is a public limited company that is held in trust on behalf of all its employees (called partners) - who are said to have a say in the running of the business and receive an annual profit distribution which is usually a significant addition to their annual salary. The type of business is called a co-operative. The company is the 3rd largest UK private company in the Sunday Times Top Track 100 for 2008. The chain's image is upmarket, and it appeals strongly to a middle class core of shoppers. Recently however John Lewis have been marketing towards all types of buyers, with the introduction of their Simply range, and the expansion of the business (allikas).

Firebox.com is an electronic commerce based in London, England that began life early in 1998 as hotbox.co.uk, an internet retailer founded by university friends Michael Acton Smith and Tom Boardman. Their inventory covers anything from house wares and books to gadgets and gizmos(allikas).

Mul on nendest veebidest nüüd silmist täitsa kirju ja nö halbu näiteid ei julgegi põhjalikumalt vaadata. Millegipärast olid need kingapoed näiteks. Aga no kuulge, kingi peab proovima, nagu päriselt. Ja kogu see virvarr pani mõtlema, et ehk on need vanad eestlased siiski rohkem anttila ja hobby halli rahvas...

Aga kui ma jõulukinke tahan, siis peaks ju jõudma veel kohale deliver´ida, eks?

Eli