Artiklis on väljatoodud uuring, mis kirjeldab kuute inimtüüpi ja nende reageeringut erinevatele meediakanalitele ning sellele kuidas nad turundussõnumeid saada eelistavad.
Tõlkima ei hakka, kopeerin need kuus tüüpi siia, järgmises postituses kirjutame Eliga, mida asjast arvame.
- Wireds: 20% have subscribed for marketing communications via SMS, more so than any other group — but they want to receive texts only for urgent customer service issues such as financial alerts or travel updates.
- Young Homemakers: More than half use social networks and SMS during the day, but direct mail and e-mail are their two preferred marketing channels.
- Retireds: 81% have purchased online and 94% have been influenced by some form of direct marketing to make a purchase.
- College Students: Very spam-savvy, they believe private communication channels such as SMS and social networks are off limits for marketers.
- Teens: They use social networking more than any other group but are more likely to make a purchase from direct mail, followed by e-mail, SMS and social network sites.
- Established Professionals: Women in this group are more likely than men in this group to use new digital media channels such as IM, SMS and social networking to communicate with friends and family—but men and women alike shop online with 92% having made an online purchase.
Triin
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